GERMAN pharmaceutical giant Bayer has withdrawn Canesten Combi sponsorship of the Kenna cup competition over a disagreement about new rules.
Kenna HQ announced the Canesten Combi Cup regulations will be changed this season so total team points rather than goals will be the deciding factor in head to heads. The decision follows an extensive consultation period with managers.
Bayer claim the rule change is inconsistent with its brand values. A company suit said: “When we first partnered with the Kenna in 2006 the contest was based on points, and that was congruent. Back then we were focused of reducing irritation both for our customers and for managers who found themselves in the lower half of the table halfway through the season without a chance of silverware.
“In 2012, the cup format was changed to goals, which was absolutely in line with our own goals as world leader in the fight against vaginal thrush. However, we feel Kenna HQ has made a right gorilla salad of the competition with this latest rule change. We like our cups to be neat and tidy.”
Under pressure to find a new sponsor, and with less than two weeks until the start of the new season, Kenna representatives yesterday met executives from Swiss pharmaceutical company Roche. A deal appears to be have struck.
A bleary-eyed chairman said this morning: “Talks were going well yesterday but when negotiations began to stall the guys from Roche insisted Swiss custom dictates we take a half-hour break to join them for a drink.
“Things get a little hazy after that. The next thing I knew I’d woken up in a strange hotel room feeling like a Bill Cosby co-star. In my hand was a signed five-year sponsorship deal. It had even been named.”
The Narcozep Cup kicks off in the autumn.
The group stage draw will take place in the pub ahead of next Saturday’s auction.