THE EMMANUEL Olisadebe European Cup auction is to be broadcast live on Twitter, organisers announced today.
Lot-by-lot updates of the fantasy football competition, based on Euro 2012, will be tweeted on Tuesday (29 May) from 7pm.
A total of 16 managers will battle it out in a mystery pub in south London.
The contest is a ‘ties-off’ international tournament in a similar format to domestic club contest the Jeff Kenna League.
The Kenna HQ Chairman said: “The live tweet is an excellent way to showcase to the world how fantasy football competitions should be played.
“The Emmanuel Olisadebe European Cup auction, like the Kenna auction, is a face-to-face contest of knowledge and footballing acumen in an informal atmosphere. During the roller coaster, four-hour event participants experience the full range of emotions, although they mostly fluctuate between schadenfreude and humiliation.
“Picking captains and making transfers every week may be a good way for the big newspapers to drive up traffic to their websites and increase advertising revenue, but we’re convinced the auction format is the true test of fantasy footballing skill.
“Once the auction is done, entrants are left to wholeheartedly drink in every second of Euro 2012 in the patented Ruud Gullit ‘bars and discotheques’ style.”
Follow the auction live @jeffkennaleague or #eurosauction on Tuesday 29 May from 7pm (BST)
Look out for more news and features about the Olisadebe here in the build up to the auction.